SWMLS activates governed vendor distribution and Data Dye™ forensic tracking, and opens a governed connection between its listing data and AI platforms through the SourceRE MCP.
ALBUQUERQUE, N.M. — October 8, 2026— Southwest Multiple Listing Service (SWMLS) data is now available through the SourceRE Data Marketplace, giving vendors governed, RESO-certified access to SWMLS listing data under a centralized licensing and billing framework. The launch also activates SourceRE’s proprietary Data Dye™ forensic tracking technology across SWMLS feeds, embedding invisible, vendor-specific identifiers into distributed listing data to guard against unauthorized use.
With today’s launch, SWMLS vendor data distribution runs through the SourceRE Data Marketplace, a governed, RESO-certified platform that consolidates licensing agreements, vendor onboarding, billing, and compliance into a single environment. Vendors now have streamlined access to SWMLS data through standardized APIs, while SWMLS retains full authority over who receives its data and under what terms.
Alongside the Marketplace launch, SWMLS will use the SourceRE MCP to give brokers, agents, and consumers compliant access to SWMLS data through artificial intelligence. It functions as a single, direct connection between an MLS database and the AI platforms members and consumers use today, such as ChatGPT, Claude, and Grok.
“Our agents have already brought AI into the way they work, and this gives them a way to use it with accurate MLS data instead of whatever a scraper picked up secondhand,” said Teri Hatcher, SWMLS President. “Data integrity is something we constantly strive to achieve & protect, and that standard has to extend to AI. SourceRE lets us participate on our terms.”
“We are proud to partner with Southwest MLS to ensure that their data is secure, protected, and visible through the entire distribution chain,” said Andrew Coca, CEO of SourceRE. “Plus we’re thrilled to see the same principles being applied to AI. This way we can make sure that if AI is going to use MLS data, it happens through the MLS and on their terms.”
Vendors interested in accessing SWMLS data can create an account at vendor.sourceredb.com.
About Southwest Multiple Listing Service
Southwest Multiple Listing Service, Inc. (SWMLS) is a wholly owned subsidiary of the Greater Albuquerque Association of REALTORS® (GAAR), serving approximately 4,300 real estate professionals across Central New Mexico, including Bernalillo, Sandoval, Valencia, Torrance, and portions of Socorro and Santa Fe counties. SWMLS facilitates and enables an accurate, cooperative, and comprehensive real estate marketplace by providing data, expertise, and solutions to its participants and subscribers. Learn more at gaar.com/swmls.
About SourceRE
SourceRE builds infrastructure that helps MLSs govern, distribute, protect, and extend the use of their data. Its platform includes MLS database infrastructure, governed data distribution and licensing through the SourceRE Data Marketplace, AI connectivity through SourceRE MCP, and proprietary Data Dye™ forensic tracking. Built around RESO standards and MLS-defined permissions, SourceRE helps MLS organizations maintain control over how their data is accessed and used across traditional technology and emerging AI platforms.
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Arianna Marino | arianna.marino@modern.tech
