HUNTSVILLE, AL — September 21, 2026 — ValleyMLS data is now live in the SourceRE Data Marketplace, delivering licensed, RESO-certified API access to listing data across the Huntsville metro and nine North Alabama counties. ValleyMLS is the first MLS in Alabama to launch data distribution and Data Dye forensic tracking with SourceRE.
ValleyMLS data distribution now runs through a single governed environment. Licensing, contracts, e-signature, and billing are consolidated in one system rather than spread across individual agreements and manual coordination. ValleyMLS decides who receives its data, what each license permits, and what it costs, and those decisions are enforced by the platform.
Data Dye™, SourceRE’s proprietary forensic tracking technology, comes standard with the SourceRE Data Marketplace. It makes distributed listing data traceable back to the specific feed it originated from, giving the MLS the visibility to identify unauthorized use and the evidence to act on it.
Governed distribution and forensic tracking are the first pieces of the partnership ValleyMLS and SourceRE announced in June, built around establishing independent control over the MLS’s data infrastructure.
For more information, visit sourceredb.com.
About ValleyMLS
ValleyMLS, a wholly-owned subsidiary of the Huntsville Area Association of REALTORS® (HAAR), is North Alabama’s most accurate and comprehensive multiple listing service. Serving nearly 5,000 real estate professionals across nine counties, ValleyMLS delivers innovative technology, reliable data, and superior support, empowering real estate professionals across the region to serve their clients with confidence and professionalism. For more information and to search homes, visit ValleyMLS.com.
About SourceRE
SourceRE is redefining how the real estate industry accesses, manages, and monetizes data. Guided by RESO standards and protected with best-in-class security, including proprietary Data Dye forensic tracking, SourceRE for the MLS provides future-ready MLS infrastructure. The SourceRE Data Marketplace delivers governed data distribution and licensing for MLSs and data providers, helping organizations maximize the value of their data with secure, standards-based access.
