Knoxville-based MLS joins the SourceRE Data Marketplace and adopts Data Dye™ forensic tracking to modernize distribution and strengthen control over its data.
KNOXVILLE, TN — July 28, 2026 — East Tennessee REALTORS® today announced a partnership with SourceRE to modernize how the association distributes and protects its data. East Tennessee REALTORS® will list its data in the SourceRE Data Marketplace and adopt SourceRE’s Data Dye forensic tracking technology, giving the association greater control over how its data is licensed, distributed, and secured.
By joining the SourceRE Data Marketplace, East Tennessee REALTORS® will gain a centralized platform for managing vendor relationships, licensing, billing, and replacing fragmented distribution agreements with a single source of truth. Vendors seeking access to East Tennessee REALTORS® data will benefit from streamlined onboarding and RESO-certified API access, while the association retains full authority over who receives its data.
The partnership also brings East Tennessee REALTORS® into SourceRE’s broader security infrastructure, including proprietary Data Dye forensic tracking technology, which embeds invisible identifiers into distributed listing data to detect and document unauthorized use.
“Our data is one of our association’s most valuable assets. This partnership gives us greater control, stronger security, and the flexibility to deliver trusted data to our members and technology partners on our terms.” said Lyle Irish, CEO of East Tennessee REALTORS
For more information, visit sourceredb.com.
About East Tennessee REALTORS®
Founded in 1912, East Tennessee REALTORS® has served the real estate interests of its members and the public for more than a century. The association represents more than 6,000 members across a 12-county region in East Tennessee, including Knox, Blount, and Anderson counties, providing MLS access, advocacy, and professional resources to real estate professionals throughout the region.
About SourceRE
SourceRE is redefining how the real estate industry accesses, manages, and monetizes data. Guided by RESO standards and protected with best-in-class security, including proprietary Data Dye forensic tracking, SourceRE for the MLS provides future-ready MLS infrastructure. The SourceRE Data Marketplace delivers governed data distribution and licensing for MLSs and data providers, helping organizations maximize the value of their data with secure, standards-based access.
