Do you know where your data is going?
Data Dye™ is SourceRE’s proprietary forensic tracking system. Built into every database integration, it monitors the web continuously and logs every unauthorized use in real time, giving you the visibility and control you need to protect your data.
For The MLSWhat’s Data Dye™?
Most Data Violations Go Undetected.
Every day, MLS listing data is accessed, redistributed, and displayed by vendors operating outside the terms of their licensing agreements. This activity lives in the grey market; technically invisible, largely untracked, and eroding the value and control MLSs have over their most important asset with every day that goes by. Without enforcement, a licensing agreement is simply a suggestion. MLSs have accepted this limitation for years. Until now.
Learn MoreForensic-Grade Data Protection. Built in from Day One.
Data Dye™ embeds invisible identifiers directly into active vendor feeds. These identifiers cannot be stripped by ad blockers, privacy tools, or processing tools. If a dyed listing identifier appears somewhere outside of its authorized distribution, Data Dye™ detects it, identifies the originating feed, and logs the incident automatically. The result is a permanent, traceable connection between every dyed listing and the vendor feed it came from. SourceRE provides the forensic intelligence. The MLS retains full authority to act on it.
How It Works
Dye
When a vendor feed goes live with SourceRE, a selection of active listings within that feed are dyed. No visible changes to the listing data or disruption to the feed.
Monitor
Data Dye™ continuously monitors the web for appearances. When a match is detected, the system checks whether the displaying domain holds a valid licensing agreement for that feed. This runs automatically, around the clock.
Report
Every confirmed violation is logged with a complete evidence package. SourceRE delivers the evidence. Your team decides what to do next.
Everything Your Team Needs to Act.
Every violation comes with a complete package: originating feed, listing ID, unauthorized URL, displaying domain, and a screenshot. Your legal and compliance team receives everything they need to act with confidence. If a violation recurs, the system updates the record and logs each new detection automatically. You will know whether an incident was isolated or ongoing, and have the full documentation trail to prove it either way.
Learn MoreThis is not a pixel. It cannot be erased.
Traditional tracking methods rely on cookies, JavaScript tags, or pixel-based monitoring. All of these can be blocked, cleared, or bypassed. Data Dye™ identifiers do not depend on a browser, a user action, or a third-party script to function. Broad coverage is not required — precise coverage is.
Permanent
Survives platform changes, domain migrations, and distribution chain transfers.
MLS Feeds
No manual monitoring required. Detection and logging run continuously without any action from your staff.
Precise
Every violation is tied to a specific feed, vendor, and listing. You will always know exactly where the breakdown occurred.
You deserve full visibility.
Data Dye™ is already protecting data for MLS organizations across the country. If you want to see what it looks like or learn how SourceRE can fit into your existing infrastructure, our team is ready to walk you through it.
Contact Our Team